First thing first, well see the demography of the surveys respondents. Updated 3:09 AM EST, Mon January 27, 2020 Link Copied! A song by the K-pop group BTS, shown here performing during the 2019 Billboard Music Awards, is included in our starter kit. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. hide caption. The Western Hemisphere: K-Pop Consumption and Engagement. K-pop fans claim they played a part in tricking. Please abide by Rappler's commenting guidelines. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. 20-year-old Cat works at KStars and. The second goal was to examine the trends in K-Pops expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. What I did to clean the data are basically as follows: If you are curious to know more about how the data cleaning is done, please refer to this Google Colab Notebook. Often, a sense of surprise set the tone of the story as people tried to come to terms with K-pop fan mobilisation. South Korea's KORAIL usually doesn't accept any ad offers for the KTX unless it has something to do promoting a particular city or tourism. Eight-person boy band Ateez's hit "Say My Name," for example, is built around a pan flute, and main rapper Mingi, with his raspy tone so low it recalls Scandinavian post-punk more than any other vocalists on this list, sings the chorus. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. She started out as a solo artist and over the years was rumored to join different K-pop groups, but they never went anywhere. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent)Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. Who can buy more albums? It is no secret that there are many KPop Filipino fans in the country, and Twitter's year-end data confirms exactly that. var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} The 12-member EXO offer a darker take on the electro-pop boy band formula on its single "Monster.". K-pop's most ardent fans, otherwise known as "stans," have recently made headlines in U.S. news outlets for their political activism. They say they followed a strategy crafted by a Democratic activist in Iowa, also known asTikTok Grandma. I swear by Hypebot every morning over breakfast., Hypebot is the most focused music business centric resource we have., One Little Indian, Downtown Marketing & KCRW-FM. They also continue to expand upon K-pop's constant musical experimentation. BTS is the most mentioned K-pop act on Twitter during the said period, followed by NCT, Blackpink, EXO, and . With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. We have seen this kind of fundraising power before raising money for causes as disparate as the Australian bushfire recovery to buying trees and rice for charities across the world. Many cultures are heteronormative, so heterosexuals typically don't bring up their sexuality . We condemn violence. (2020). It's not just that K-pop, like all forms of popular music, is founded in Black music as K-pop's presence grew in America, BET was one of its first supporters. Following them, there are 35% of the respondents believe K-pop is time-consuming. Please hit me up on LinkedIn if you have any questions or just want to have a further chat with me! That said, it is possible to get into K-pop by simply listening to it, and that's what the below playlist hopes to accomplish. Boy band SHINee's "Ring Ding Dong" encapsulates the genre-hybridity of golden age K-pop: it's futuristic R&B, with percussion built on congas, Euro-pop production and heavily auto-tuned vocals. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. Yes, you heard correctly. BTS fans make donations in the name of the band Back in June 2020, BTS and Big Hit Entertainment donated $1m to Black Lives Matter in the US. We cant wait to see what the next 10 years of K-Pop and Twitter bring to the world, she added. Not all of the biggest K-pop artists become the biggest K-pop artists in the U.S., and such is the case for IU she is one of the most successful K-pop musicians in South Korea and "Good Day" is proof. Meanwhile, the market with the largest volume of K-pop tweets is Thailand, followed by South Korea, Indonesia, the Philippines and the United States. At the moment the sub-unit of EXO, that is EXO-SC, is popular amongst fans as many members are serving military service. Business opportunities soon followed. Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. Courtesy of CJ ENM, "Global Hallyu 2020" / Courtesy of Korea Foundation (KF). and in terms of decision-making, there is more opinion," Historillo said . So for a bit of a short history briefing about K-Pop ads and the fandom culture evolution over the years, there were actually only a small number of ads back in 2014. According to a press statement from the social media channel, the Philippines was recognized as the fifth country that tweeted the most about K-pop related content last year. So, the foundation predicted that the Korean Wave will reach 100 million fans by 2020. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. So, whats the most favorite K-pop group based on this survey? Yes, but what really separates them from the rest of the pack, and lives up to their world-class status, is how their group member JungKook'sad was put on the South Korean KTX. Well, it's typically reserved for the promotion of national and local events. Girl group Wonder Girls' retro concept proved to be super successful in 2008, the beginning of a time period routinely referred to as "the golden age of K-pop." A fan of K-pop band BTS poses for photos against a backdrop featuring an image of the group's members in Seoul, South Korea, on Oct. 29, 2019. In the period between January and September of 2019, there has been a total of 1576 ads put up. K-pop conversations around the world: Countries Tweeting the most about K-pop Fans waited in line for. "Candy" is bubblegum pop at its brightest, cute music no doubt constructed in the model of American boy bands and J-pop. When the event got underway at the Bank of Oklahoma Center on Saturday, some 6,200 attendees showed up, filling roughly a third of the stadiums 19,000 seats. Chinese BLINKs did something quite special for Lisa earlier this year. 2021 K-POP #KpopTwitter #Kpop@BTS_twt @NCTsmtown @ENHYPEN_members @weareoneEXO @BLACKPINK @TXT_members @treasuremembers @pledis_17 @ATEEZofficial @Stray_Kids @JYPETWICE @GOT7Official @WE_THE_BOYZ @aespa_official @YG_iKONIC @ITZYofficial pic.twitter.com/BvZdISPPfi, K-pop is clearly a hot topic on Twitter, and they confirmed this, saying that 7.8 billion K-pop-related tweets appeared on the platform in 2021, breaking their 2020 record of 6.7 billion. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre thats increasingly popular worldwide. TaeYong, who boasts visuals that displays the qualities of beauty that SM Entertainment looks for in their star idols, is easily one of the most loved K-Pop stars on the planet. The low turnout reportedly angered the President, who cares deeply about optics. The majority of these ads and promotions are usually to celebrate birthdays and debut anniversaries. With India consistently ranking in streaming counts for various K-pop songs on Spotify and YouTube, and making regular appearances on Twitter's annual rundown charts as one of the top 10 countries driving conversations around K-pop globally, one thing is . Terms & Conditions. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. Andrea Brillantes trends for hard to beat promposal at BLACKPINK concert, Amid China pressure, US and Philippines recommit to security alliance, Jared Leto wears giant Choupette costume to Met Gala, Serena Williams announces pregnancy on Met Gala red carpet, Whats in a prank? K-pop performers run the spectrum from girl groups and boy bands to soloists and rappers. You need at least a Starter Account to use this feature. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. Spanish tracks and collaborated with local artists. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. K-pop idol music, meanwhile, took hold in the United States during the exact same era, and it was the opposite: a maximalist dreamland full of color, high concept-performances and videos, a plethora of performers and unrivaled choreography.

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