Andr was addressing his __________ risk. The Marketers are particularly interested in post-purchase behavior because it directly affects the long-term success of their product. Gerald is assessing global entry strategies for his gourmet sandwich business. Refer to Figure 4-8. His employees have learned that there isnt much point in making purchase recommendations for new equipment, because Bob is going to choose whatever he thinks is best regardless of their views. Marketers are particularly interested in postpurchase behavior because it A. involves both compensatory and noncompensatory consumers. consumers in developing countries have very specific preferences. A(n) _____ forms when a firm entering a new market pools its resources with those of a local firm to form a new company in which ownership, control, and profits are shared. Which of the following is an example of a reseller? The Marketers are particularly interested in post-purchase behavior because it entails actual rather than potential customers. competitive post-purchase leverageD. Setting unrealistically high consumer expectation often leads to:A.ritual reversion.B. Russia lags behind most European countries in use of the Internet. Ms. Reynolds serves as a __________ in the buying center. Suppose that Volkswagen is preparing an RFP for a hands-free phone connection for a new car model. Global pricing strategies should be consistent with. Marketers sometimes use Hofstedes cultural dimensions to design marketing campaigns. Bob recently, asked for George's cell phone number, but George said, he didn't own a cell phone. $22 Basket Weavers, Inc ships their prized bread basket to two countries (countries A and B) where the exchange rates are in equalibrium. India has no shopping malls or other large commercial centers. Economicmeasures like GDP and GNI do not fully account for a country's economic healthbecause they only measure: There are approximately 1 billion people living in India. These influences on her spending decisions are all ________ influences. Phil put down the phone and told Alice, "I just love that customer. involves both compensatory and noncompensatory consumers. Which of the following is an example of a government buyer? In terms of market size and population growth rate, which of the following is a trend that is occurring in the world market that impacts the marketing of goods and services? Angela considered all sporting goods stores to be roughly equivalent in most ways, however, she considered LL Bean to have an exceptional level of customer service. to avoid cultural reference group problems. The student body president is the __________ in the buying center. Raycom Construction needs heavy-duty equipment to install a new pipeline in northern Alaska. Edward, the leading salesperson for Harrys Honda dealership, began hearing customers asking for hybrid automobiles several years ago. by building brand awareness among potential customers. expensive, infrequently purchased, and associated with high levels of risk. to maximize postpurchase cognitive dissonance. He offers them tastes of anything special he is cooking that day, and has a database with their birthdays, offering regulars a free meal on their birthday. offers insights into information search methods. Marketers know this is an especially critical time as consumers deal with:A.criteria re-evaluationB. encourage the bidders to offer their best deals. tell customers that he has the best quality cabinets available anywhere in the country. B. offers insights into ritual consumption. Resellers differ from producers in that resellers significantly alter the form of goods they sell. The Russian population is poorly educated. 80. The purchase of capital equipment such as the ovenis an example of a _____ situation. plus the net investment income earned from abroad. in the legal section of a local newspaper. developing brand names that have no preexisting meaning in any known language. One Laptop Per Child is a nonprofit initiative with the goal of making extremely low-cost laptops available to children in the developing world, with the goal of helping them to learn skills needed in todays workforce. Jorge decides on a strategy of setting low expectations for his performance in the debate, telling reporters "Don't mis-underestimate me." The University will purchase new computers during the summer to update its computer labs. Tariffs, quotas, and currency exchange policies affect global. achieve standardized pricing across affected industries. Sales of electric components manufactured by Ricks company depend on sales of new cars. C) paperclip extend problem solving beyond ritual consumption. avoids situational conflicts. To avoid this potential problem, Ralph will evaluate all of marketing actions EXCEPT his:A.advertising.B. In a(n) _____ buying center, there may be many participants, but one person makes the decision alone. To avoid this potential problem, Ralph will evaluate all of marketing actions EXCEPT his: With companies on the Internet like Expedia, consumers are better informed about costs and benefits of purchasing options. Firms typically repurchase office supplies (paper, ink cartridges, pens, etc.) positioning almost always fails when attempted in a foreign country. Franchising is the riskiest way to enter a foreign market. Most Americans tend to take access to global products and services for granted. Brenda wants a new car that will be dependable transportation and look good. In _____, the buyer is often the only member of the buying center involved in the process. involves actual rather than potential customers . Marketers know this is an especially critical time as consumers deal with: Reginald greets and chats with his regular customers every morning when they come in for coffee. To make it more likely that his customers are satisfied, Darrell could do any of the following EXCEPT. [psychographic, demographic] English (US) United States. The most important consideration, when a firm chooses a global product strategy, should be, When Ben evaluated the commercial infrastructure in Mauritius, he considered the islands. Companies can help to overcome language difficulties in using brands by. Marketers frequently design customer relationship management programs to. He has no experience as a pilot or airplane mechanic. Paula is concerned with __________. True B. efore going on his first business trip to China, Brad asked his Chinese American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter. The Wall Street Journal provides a set of guidelines each year for purchasing a laptop computer. False. 10+ million students use Quizplus to study and prepare for their homework, quizzes and exams through 20m+ questions in 300k quizzes. Setting unrealistically high consumer expectation often leads to: Ralph, an accident and injury attorney, knows he wants satisfied customers but does not want to create unrealistic expectations. translating advertising copy for the entire ad except the brand name. For, McDonald's, the Golden Arches reduce marketing costs, because people (including young children), Many home design businesses volunteer to provide their, latest products for tours-of-homes fundraisers because, they know their new products will benefit from, A product is __________ that can be offered through a, Sharon knew that her established customers liked her, product much better than her competitor's. extend decision rules to the customer complaint desk. psychological. Marketers fear negative word of mouth because when consumers are dissatisfied, they, 68. Joanna is at what level in Maslows Hierarchy of Needs? Diffusion Let us complete them for you. Which of these is NOT a disadvantage of franchising? The Marketers are particularly interested in post-purchase behavior because it entails actual rather than potential customers.. Yes; the sales rep might learn about a new opportunity in the need recognition stage. Daniel knows satisfied customers will come back for software updates as the products and customer base changes. through straight rebuys on their suppliers website. D. $32, Searching for valuable business information in a database, data warehouse, or data mart is referred to as _____.Data miningTPSintegrating the planning, .To attach an image to your message, press the ______ icon. require business sellers to be consistent in their marketing mixes. a consumer recognizes an unsatisfied need. D. $32, Searching for valuable business information in a database, data warehouse, or data mart is referred to as _____.Data miningTPSintegrating the planning, .To attach an image to your message, press the ______ icon. What role(s) do the sales reps play in the buying center? Sandy and John have different _____ regarding the east side of the city. economic. Indias workforce is highly skilled, particularly in technology. She wants to satisfy both functional and psychological needs. focus on providing information to and making the sales approach to the one decision maker. carefully demonstrate the software to his customer's staff.C. The three levels in between are. How can this blog help CA Technologies with B2B marketing? C. avoids social, situational conflicts. If some of the low-cost technology developed for this laptop found its way into laptops created for U.S. consumers, this would be an example of, Global marketers typically find distribution in developing countries is more complex because. Franchising limits profit potential, since profits will have to be split with the franchisee. When she calls on the business faculty at General University, her first stop is to chat with Frank, the business department secretary. Marketers are particularly interested in postpurchase behavior because it, A. involves both compensatory and noncompensatory, B. offers insights into information search. When the floor rusted through on her old car, Kelly knew she had a problem. Yes; history has shown that online reordering cant be trusted. shopping. Few Russians have access to the Internet due to heavy regulation. Maslow's Hierarchy of Needs includes physiological needs at the lowest level and self-, actualization at the top. redefine determinant attributes. 62. Because they do so much driving while visiting doctors offices and hospitals, pharmaceutical sales representatives are often given company cars to drive. Elena is in the process of buying a new car. A) globe Which of these trade agreements represents the highest level of integration among participating nations? Which country's government has recently made significant changes that will modernize the retail environment, such as allowing joint ventures and direct ownership in some cases? The same marketing mix for all of the four Ps used in all countries. provide the proper cleaning fluid to use on the cabinets. Post purchase cognitive dissonance 3.) Alternative evaluation often occurs while the consumer is engaged which step of the consumer purchase process. Andr was afraid his condominium would look shabby to his future in-laws, so he had it painted just before their visit. create post-election exuberance.C. Chinese consumers are not interested in purchasing products from the U.S. a country that exports more goods than it imports. When they occasionally see those clothes hanging in the back of their closet, these teenagers probably feel:A.cognitive referral.B. minimize negative word of mouth and rumors. Darrell knows satisfied customers will create word of mouth referrals for him. Feel free to get in touch with us via email. Which of the following best describes a situation where your new car stalls in the middle of a busy intersection? visit customers after they have moved into their homes. TheWall Street Journal is providing consumers with, Before flying, Jaden researches the types of planes the airline uses, scans the plane for defects as it taxis up to the terminal, and follows the pilot and crew as they come through the airport. Personality Researchers found that a number of well-known brands tended to be strongly associated with one particular trait, such as Jeep with "ruggedness." treat all members of the buying center as equally important. postpurchase dissonance.C. Population shifts are causing a decline in the percentage of people in the middle class. The features on their list are called __________. LinkedIn is mainly used for ________ in the B2B marketplace. You can specify conditions of storing and accessing cookies in your browser, Marketers are particularly interested in post purchase behaviour, Marketers are particularly interested in __________ behavior because it entails actual rather than potential customers. Jorge is running against a sharp, experienced politician, someone who is known for their debating skills and cunning wit. In B2B markets, _____ are firms that buy and reprocess products (a product is a good or service) before selling them again to the next buyer. promote products more frequently in traditional media. global consumer markets are almost totally homogeneous, making segmentation difficult. This site is using cookies under cookie policy . The buying decision is likely to be most complex and take longest to complete in a(n) __________ B2B buying situation. Like many consumers, Glen engages in considerable alternative evaluation when buying habitual products like his Coke. The office policy and procedure states that any purchase requests that are $3,000 and over must be given to Ms. Reynolds, who will obtain authorization from the Chief Financial Officer. provide a hotline to immediately address customer feedback. The same product design and features, and the same basic promotional campaign, used in all countries. C. avoids social, situational conflicts. These influences on her spending decisions are examples of. Marketers particularly interested in postpurchase behavior because it: A. involves both compensatory : 1346586. The discrepancy between a consumers actual state and desired state is associated with which of the following steps in the consumer decision process? George would probably be, considered a(n) __________ in the diffusion of innovation, Parents of young children have been known to drive out, of their way so their kids will not see McDonald's Golden, Arches and plead with their parents to stop. When consumers are engaged in the consumer decision process, the specific brands or stores they can readily recall in a product category are referred to as their _____ set. whether targeting consumers or resellers, marketers need to focus on. decreasing competition for intellectual capital. Explore our library and get Marketing Homework Help with various study sets and a huge amount of quizzes and questions, Find all the solutions to your textbooks, reveal answers you wouldt find elsewhere, Scan any paper and upload it to find exam solutions and many more, Studying is made a lot easier and more fun with our online flashcards, Try out our new practice tests completely, 2020-2023 Quizplus LLC. information search decision rule self-actualization post-purchase limited problem solving. Indias population is fairly old and aging fast. is working on the first marketing plan the firm has ever used. If you visit a Kentucky Fried Chicken restaurant in China, along with KFC's regular menu items, you will find congee, a rice porridge that can feature pork, pickles, mushrooms, and preserved egg, on the menu. call for different marketing and selling strategies. a level of population growth that impacts exports. Brands can be extremely valuable domestically, but international use can be challenging. The United States wants to limit the amount of a product that can be imported into the country for a period of time by setting a maximum import quantity. Over time, marketers have turned to the work of behavioral scientists, philosophers, economists, social psychologists, and others to help them understand consumer behavior. Exchange controls refers to the regulation of a countrys, When firms pool their resources to enter a new market, they create a(n). In group B_1 B1, 80% study more than 25 hours per week, and in group B_2 B2, 40% study more than 25 hours per week. where consumers decide to make their purchases. more likely to appeal to consumers' __________ needs. They are Asian countries experiencing explosive population growth. 78. He ultimately will determine whether to buy, what to buy, how to buy, or where to buy. analyzing consumer data for postpurchase dissonance signals. Russian consumer markets are saturated, offering few opportunities for goods from U.S. companies to sell well. According to the Elaboration Likelihood Model, which of the following variables determines whether limited or extended problem solving will operate in a particular purchase decision? When shopping for a car you notice a significant price gap between domestic and imported cars, with the imported cars being much more expensive. $22 B) image perceptual learning. The guidelines include recommendations for hard disk capacity, memory size, battery life, and several other attributes. D) involves actual rather than potential customers. Consumers consider universal, retrieval, and evoked sets during which stage of the consumer decision process? He does not want to take a lot of risk and he is willing to limit his control of international stores. See Page 1. Which of the following would be an example of glocalization of the Fiesta? Customers are more likely to talk about service that exceeded their expectation than about service that did not meet their expectation. Last semester, Henri bought his textbooks over the Internet and saved a considerable amount of money. When Leanne gave her presentation to the BigDeal discount buying center team, she treated each members question seriously and gave equal time to addressing each. Ricks company faces __________ demand. consumers functional needs are greater than their psychological needs. 72. The fact that a family would spend a lot more time researching the market before making a home purchase than it would in the decision to purchase an inexpensive dollhouse for the youngest member of household can best be explained which of the following concepts? Postpurchase cognitive dissonance is especially likely for products that are, 66. As manager of a local donut shop, Arnie greets his regular customers by name and often begins making their order when he sees them drive into the parking lot. always include his firm in their universal set. visit customers after they have moved into their home.E. The traditional marketing strategy of selling umbrellas when it is raining is an example of how __________ factors influence consumers' decisions. postpurchase harmony.D. Generally, people buy one product or service instead of another because they. A reference group may have direct or indirect influence on your attitude toward a particular clothing store. Phil is most likely selling to a firm in what kind of buying situation? She has defined the . The three levels in between are. When making an important purchase, consumers often consult friends and family. When considering global marketing opportunities in Bangladesh, Tom asked the question, "How will we get it there?" Mary will not consider purchasing an "American" car brand based on negative comments made by her parents; therefore, she has developed a negative attitude toward "American" brand cars. Portals are strictly for buying and selling tangible products. A. promotional efforts.D. This will cause marketers to:A.demonstrate value in new ways, especially in justifying prices.B. the value of a countrys exports minus its imports. distribution is more heavily regulated in developing countries. When a business buyer decides to change specifications such as quality or options associated with products purchased in the past, the buyer is engaged in a(n) __________ situation. Marketers are particularly interested in postpurchase behavior because it entails actual rather than potential customers. Because the United States imports more goods than it exports, it operates under a(n). Verified questions. Frank also helps Kim to make appointments to see professors to discuss textbook choices. Arnie knows habitual purchasers with strong store loyalty are great customers. consumers attitudes are derived from unchanging decision rules. Many teenagers, both male and female, have clothes they purchased in the past that they "would not be caught dead in" today. She was, planning to expand into new markets, and she was, considering pricing. "Black Friday," as the day after Thanksgiving has come to be known in the U.S., is a day marked by many special deals in most retail stores, including deep-discounted products available in limited quantities, called "doorbusters," and designed to get shoppers into the store. to develop basic strategies for dealing with their behavior. She carefully monitors the issuance of new home permits to anticipate how many appliances she will need to buy in order to supply her customers. The greater the wealth of a country, generally, the better the opportunity a firm will have in that particular country. Which of the following is NOT true about web portals? consumer behavior than ____ segmentation. Phil is likely selling to a firm in what kind of buying situation? This E-mail is already registered as a Premium Member with us. For each unit sold, the price sellers receive after the tax (net of tax) is psychologically soothing, purchased impulsively, and part of a consumers evoked set.

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