(+1) 202-419-4300 | Main People read the New York Times for more than just the news. Monthly reach of The Times and The Sunday Times in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s) [Graph]. By comparison, 29% of CNNs regular audience, 26% of MSNBCs audience and 24% of Fox Newss regular audience completed college. Pew Research Center does not take policy positions. The print newspaper would fit elderly and adults more as some of them might not be too keen on using technology so it would be easier for them to read. This cookie is set by GDPR Cookie Consent plugin. According to research, 71% of the papers readers are white, 10% are Latino, 4% are Black, and the remaining 15% belong to other groups. In fact, eBay seller and paper collectibles expert Matt Oran earns a living selling these vintage issues. According to data from the years first quarter, The New York Times daily circulation was 410,562 copies. Just 43% of readers say that they have access to their own private bank account. show a 7.4% annual drop in subscriptions. The daytime talk show audience fared poorly on the knowledge questions, with just 4% answering all four correctly. California is another of the papers strongholds, with 101,061 copies of the Sunday issue in circulation. A groundbreaking new platform from New York Times Advertising built for marketers seeking relevance and consumer insights. The Profiler tool, based on data collected from 190,000 UK YouGov members, put Twitter in a frenzy as users compared sets of audiences - from comparing the demographics of Made in Chelsea viewers. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Two-thirds of the public knew that Barack Obamanot Mitt Romneyis more supportive of increasing taxes on higher-income people. Liberal talk show audiences also skew older, but not as dramatically. . According to The New York Times online readership statistics, men aged 3544 prefer reading about tech, business, and finance-related topics. opted for internet editions of their local newspapers. Scholarly/peer reviewed journals are publications that can be subscribed to just like you can subscribe to popular magazines like Sports Illustrated, Time Magazine, and People. However, scholarly/peer reviewed journals are published not for the general public, but for people who are researchers and . 87% say that they are decision-makers within their business or career. In October 2017, Time cut its circulation to two million. On November 26, 2017, it was announced that Meredith Corporation would acquire Time Inc. in a $2.8 billion deal. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. listen to Times podcasts primarily to stay informed and learn new things, unique listeners across our network each month, Times podcast listeners learn about new brands through advertising heard on our network. this is so good thx ill use this as revision. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. Compared to other popular left-leaning outlets, The New York Times has the most educated readership. Powered by, 25 Insightful New York Times Readership Statistics [The 2023 Edition]. The Daily Mirror The Daily Mirror is a tabloid newspaper from Britain that was founded in 1903. The Times's select portfolio of renowned and beloved podcasts fit seamlessly into the lives of millions of curious and engaged listeners every day. As of July 2017, its circulation was 3,028,013. The New York Times' target audience primarily comprises people under the age of 49, who are also the preferred demographic for most advertisers. In this edition of The Times the incentive is 'Bedroom secrets - How to create a restful haven' which can attract a younger demographic and audience. Young people (15-24) favour The Daily Star and The Sun. Learn more about how Statista can support your business. They are likely to be in the Succeeder psychographic group. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Just 29% of all Americans are college graduates. Please create an employee account to be able to mark statistics as favorites. NPRs audience also is relatively well educated (54% are college graduates). Start to understand the modern viewer. Broadsheet and former broadsheet newspapers. (+1) 202-419-4372 | Media Inquiries. Our newspaper is our most iconic product. By some estimates, this means that the company has more digital subscribers than any of Canadas own media outlets. Copies that originally sold for a dollar or less can be worth $20, $30, and even $50 (!) 69% of Times readers (and 77% of Millennial readers) engage with their banks often and across many touchpoints compared with only 50% of the general population. They are perceived to be at the forefront of changing media. The Timess storytelling brought to life. And while Republicans comprise just 24% of the public, they make up half or more of the regular audiences of these three news outlets. While the first issue will generally fetch upwards of $4000, the usual range is from $7-9,000, with a very few sales over the $10,000 mark. adults read The New York Times in print, of affluent Times newspaper readers are Gen Z/Millennials, average time spent reading The New York Times Sunday newspaper. Use Blumler & Katz Uses and Gratifications theory categories and write as detailed an analysis as you can. 4 out of 5 readers of this magazine in Asia are men. Adult fiction showed a decrease of 1.2% in the same time, while sales of young adult books rose 4.4%. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. "Monthly Reach of The Times and The Sunday Times in The United Kingdom from April 2019 to March 2020, by Demographic Group (in 1,000s). The cookie is used to store the user consent for the cookies in the category "Analytics". Although 2020 was financially rough for all media outlets. Nearly two-thirds (64%) of the regular readers of magazines such as the New Yorker, the Atlantic and Harpers are college graduates, as are 63% of readers of the Economist and Bloomberg Businessweek. This means Times readers are likely to be professionals, managers or company owners. Audiences for several other news outlets, including NPR (33% all four correct), the Daily Show (32%), Hardball (32%) and the New York Times (31%) fared nearly as well. More than 124 million U.S. adults, or more than 6 out of 10, read newspaper media each week. Statista. it also has many subscribers abroad. Who are the writers in reading the times? March 10, 2021. In 2008, this also applied to. The pandemic-related distribution difficulties only made the problem worse, and the negative effect also applied to The Times. For comparison, only 7% say theyre Republicans, while the rest either identify as Independents or dont have any political leanings. They have supported the Labour Party since 1945, meaning they are extremely left-wing in terms of politics. Looking at The New York Times readership demographics by country, most of the papers international readers come from other English-speaking countries like Canada and Australia. Considering how many people read The New York Times, this level of trust among the American public isnt surprising. Time Demographics in the United States American men [52%] are more likely to read this magazine compared to American women [48%]. This cookie is set by GDPR Cookie Consent plugin. DIGITAL AUDIO PRINT LUXURY ENTERTAINMENT FINANCE An in-depth look at the. It is generally accounted, with The Guardian and The Daily Telegraph, one of Britains big three and has long been recognized as one of the worlds greatest newspapers. Print circulation in the US was at an 80-year low in 2020. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. A look at New York Times circulation by year points to a massive drop in the papers print readership. Traditionally, The New York Times revenue is the highest in the years final quarter. While 21% firmly believe Times is a trustworthy news source, 28% describe it as mostly credible. Seamless ad experiences served alongside sought after content. According to memorabilia website Nostomoania, the most valuable magazine of all time is Drag Cartoons edition 27, which it estimates as holding a $169,000 US value. The Times and The Sunday Times are reaching a record 16 million readers a month, after the pandemic raised digital subscriptions. Who are the main readers of the New York Times? Daily Mirror case study- representations and industries. As was the case two years ago, The Colbert Report and The Daily Show have the youngest audiences of the 24 news sources tested: 43% of Colberts regular audience is younger than 30, as is 39% of the Daily Shows regular viewers. California is another of the papers strongholds, with 101,061 copies of the Sunday issue in circulation. In the year when most newspapers saw major losses, The New York Times was no exception. The papers readership is 51% male and 49% female, meaning that men and women read it equally. TIME Magazine's target audience is made up of 25 million readers worldwide, with 20 million of that number living in the United States. As of February 2021, The Times is still optimistic about reaching this goal. By clicking Accept All, you consent to the use of ALL the cookies. The Times target audience is largely middle class, with close to 10.4 million of their readers classified as ABC1 according to the NRS social grade system. Publishers Audience Measurement Company. About half (51%) have family incomes of less than $30,000, while three-in-ten have $30,000-$74,999 incomes. To use individual functions (e.g., mark statistics as favourites, set is by no means insignificant, its in line with the general downward trend in print journalism. The front cover features politics, wellbeing information and information on schools. Hence, you can buy old Time magazines with content contributing to your interests in a particular person or event. For more information on the methodology of this survey click here. In, Publishers Audience Measurement Company. Although, we could say The Times does feature some arguably soft news based articles as it features The Duchess of Cambridge, Kate Middleton on the front page as the main image. At the end of 2020, the paper had 833,000 print subscribers down from about 900,000 the previous year. Market Trends For Book Statistics. Understanding our audience is at the heart of what we do. When it comes to book statistics, adult nonfiction showed the largest growth with a 5.4% revenue increase from 2016 to 2017, according to the StatShot Annual Report from the Association of American Publishers. By comparison, the regular audiences for both CNN and Fox News are more evenly divided between women and men. ", Publishers Audience Measurement Company, Monthly reach of The Times and The Sunday Times in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s) Statista, https://www.statista.com/statistics/380755/the-times-newspapers-monthly-reach-by-demographic-uk/ (last visited May 01, 2023), Monthly reach of The Times and The Sunday Times in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s) [Graph], Publishers Audience Measurement Company, March 10, 2021. The paper's readership is 51% male and 49% female, meaning that men and women read it equally. 25-34-year-olds make up the largest proportion of magazine readers, followed by 18-24-year-olds and 35-44-year-olds. Liberals also make up 48% of regular viewers of Hardball, 43% of Daily Show viewers and 40% of Colbert viewers. You can do quite well in NYC with 80k/year depending. Many of the most popular news sourcesnetwork evening news, daily newspapers and morning news, for examplehave audiences whose partisan and ideological breakdowns are fairly similar to the publics. Order your subscription today and start getting informed about politics, science, business, technology, current events, and more. The Times readership demographics reveal that more men read the newspaper than women, and that 2.5 million households with children get the daily paper every month. Print provides both traditional and unique ways to make a statement. Overall, just 14% of the public got all four questions right. Who is the target demographic for the times? Here well examine the data on Times print and digital readership and discuss its future plans. What is the most valuable Time magazine? As for political affiliation, more than 9 in 10 people who cite The New York Times as their go-to news source identify as Democrats. Check what other sources are saying about the topic. Thats a real eye-opening amount for a magazine featuring a cover picture of 1960s Batman and Robin, waving from a top the Batmobile. In terms of social class, they are overwhelmingly in the ABC1 social classes - and largely the A or B groups within that group. 34% are aged 3049, and 29% are aged 1829. 64% of Times readers make weekly streaming recommendations to their friends, compared to 41% of the general population.Source: NYT Pivotal x Morning Consult October 2021. has been one of Americas most trusted newspapers. Among this group, 18% answered none of the questions correctly. Only 7% of the readership doesnt have a higher education degree. Founded by John Walter on January 1, 1785, as The Daily Universal Register, the newspaper began as a 2 12 . The New York Times Revenue Stats The paper placed third, behind The Wall Street Journal and USA Today. Are Time magazines worth anything? Available: https://www.statista.com/statistics/380755/the-times-newspapers-monthly-reach-by-demographic-uk/, Monthly reach of The Times and The Sunday Times in the United Kingdom from April 2019 to March 2020, by demographic group, Immediate access to statistics, forecasts & reports, Forecast of ePublishing revenue by segment in France 2017-2025, Forecast ePublishing users by segment in France 2017-2025, Forecast of ePublishing ARPU by segment in France 2017-2025, Impact of the lockdown caused by coronavirus on press consumption in France 2020, Primary source of information about coronavirus in France 2020, Reading frequency of general press in digital or print format in France 2021, ePaper / online news website purchases by brand in France 2022, eMagazine / online magazine website purchases by brand in France 2022, Devices used to consult the news in France 2022, Magazine / weekly newspaper consumption by brand in France 2022, Digital newspaper readership evolution in France 2021-2022, by newspaper, Traffic volume on sports news apps in France 2023, Traffic volume on online economics and legal newspapers in France 2022, Traffic volume on online economics and legal apps in France 2023, Traffic volume on online entertainment magazines in France 2023, Traffic volume on entertainment apps in France 2023, Digital and print readership of the newspaper Le Monde in France 2022, by format, Digital and print readership of the newspaper Libration in France 2021, by format, Digital and print readership of the newspaper Le Figaro in France 2022, by format, Digital and print readership of the newspaper Aujourd'hui en France in France 2021, Digital and print readership of the newspaper Les Echos in France 2021, by format, Digital and print readership of the newspaper L'Equipe in France 2021, by format, Digital and print readership of the newspaper La Croix in France 2021, by format, Traffic volume on news apps in France 2022, Traffic volume on news apps on a tablet in France 2023, Traffic volume on news apps on mobile in France 2021, Main sources of information used online in France 2021, Information source to deepen the news knowledge in France 2019, Share of people trusting newspapers in France 2005-2021, Opinion on the reliability of news in the press in France 2021, Reach of The Times and The Sunday Times in the United Kingdom 2012-2020, Readership of The Sunday Times newspaper in the United Kingdom (UK) 2003-2016, The Sunday Times' circulation in the United Kingdom (UK) 2003-2016, The Times newspaper: website visitors in the United Kingdom (UK) 2013-2017, The Times: Circulation in the United Kingdom (UK) 2003-2016, The Times: readers per copy in the United Kingdom 2006-2016, The Sunday Times: readers per copy in the United Kingdom 2006-2016, Reach of the Daily Star and Daily Star Sunday in the United Kingdom 2019-2020, Reach of Daily Mail and The Mail on Sunday in the United Kingdom 2012-2020, Reach of The Herald newspaper in Great Britain 2019-2020, by demographic, Reach of the Daily Express and Sunday Express in the United Kingdom 2012-2020, Reach of The Telegraph newspaper in the United Kingdom 2019-2020, by demographic, Reach of the Daily Record and Sunday Mail in the UK 2019-2020, by demographic, Reach of the Daily Star and Daily Star Sunday in the United Kingdom 2013-2020, Reach of the Daily Record and Sunday Mail in the United Kingdom 2013-2020, Reach of the Daily Mirror, Sunday Mirror and Sunday People in the UK 2013-2020, Production value printing & reproduction of recorded media in North Macedonia 2020, O, the Oprah Magazine: audience 2015, by platform, Employees distribution at Insider in the U.S. 2021, by gender, Monthly reach of The Times and The Sunday Times in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s), Find your information in our database containing over 20,000 reports. Refers to readers and visitors.The websites thetimes.co.uk and thesundaytimes.co.uk are not specific to the one print title but a portal or website serving more than one title. In contrast, women make up nearly three-quarters (73%) of the regular audience for daytime talk shows, such as The View or the Ellen DeGeneres Show. It powers New York Times Advertising's work with brands and companies, helping them understand what audiences care about now and what they will care about next. We provide the expertise of our audience and their interaction with our products to elevate brand stories and performance. Only 15% of Americans say they dont trust the paper at all. Theres no way to determine how many readers the print edition has, but considering the papers circulation figures, the number of readers is likely in the 2, circulated 410,562 copies of its weekday edition in 2020. to a buyer interested in retro fashion and culture. As youll see from these New York Times readership statistics, the paper has managed to stay relevant and maintain public trust in the internet age. The median age for those who read the print newspaper on Sunday (56.7) is slightly younger than the MSNBC viewer during the past 7 days (57.5). Most newspapers got the largest share of their profits from advertising in the past. While this is only a minor increase, its still significant, considering how financially challenging 2020 was for most media. The number of online readers has grown significantly since 2013, with a 13% increase in men and 19% increase in women. Almost two-thirds of people who get their political news and commentary from The New York Times are under 50 34% fall into the 3049 age group, and 29% are in the 1829 bracket. Currently, you are using a shared account. From custom creative stunts to gatefold opportunities, print provides both traditional and unique ways to connect with depth. Drawing on writers from Thoreau and Dante to Merton and Berry, along with activist-journalists such as Frederick Douglass and Dorothy Day, Bilbro offers an alternative vision of the rhythms of life, one in which we understand our times in light of what is timeless. This is on par with its readership from three years ago and a 100% increase from 2016. Not everyone who reads The New York Times comes from an affluent household. [Online]. Besides its news content, the paper offers online services like The New York Times Cooking and Games. Write about both the main story on private schools and the government leak enquiry. An American edition of The Times has been published since 6 June 2006. When this magazine was first created in 1925, the publishers had a target group of readers that they were attempting to reach out to, still today the same group of readers are targeted. Please do not hesitate to contact me. Use Ask Statista Research Service, total brand reach across print and digital platforms (digital platforms include desktop computer, smartphone, tablet). points to a massive drop in the papers print readership. Unlike many competitors, The Times has managed to grow its digital subscriber base each quarter for the past seven years. The Times aims to be the essential subscription for every curious person seeking to understand and engage with the world. The Times and its website attract mostly young, affluent readers, which will surely help attract advertisers once the pandemic-related financial crisis is over. These cookies track visitors across websites and collect information to provide customized ads. Inform campaign strategies by leveraging our first-party insights platform. It is a subsidiary of The Pew Charitable Trusts. 4) Which of Galtung and Ruge's News Values apply to the Times's front page stories? Among this group, just 19% have four year degrees, 26% have attended some college and 54% have a high school diploma or less education. Founded by John Walter on January 1, 1785,. How do I enable in-stream ads on Facebook? More than 124 million U.S. adults, or more than 6 out of 10, read newspaper media each week. This means Times readers are likely to be professionals, managers or company owners. Others believe that this digital generation just isnt interested in news stories at all or at least not to the extent of previous generations. The papers average Sunday circulation in 2020 was 876,168 copies, more than twice the number of copies it distributes on weekdays. Just 43% of all Americans are 50 and older. This decline is reflected across most news audiences. in my opinion both incentive and the pug fit into that catergory. Reading Times Archives Search the Reading Times newspaper archive. Chart. Men dominate the regular audiences of the financial publications included in the survey: 73% of the regular readers of the Economist and Bloomberg Businessweek are men as are 71% of regular Wall Street Journal readers. About half of the readers of the Financial Times, The Times, The Daily Telegraph, The Guardian and The Independent belong to the upper-middle or middle-middle classes (A and B in the NRS classification ), and 30% to the lower-middle class (C1). Of the. to acquire information, knowledge and understanding through the contents of this newspaper. In the first three months of 2020, the papers Sunday edition circulated 876,178 copies more than twice the circulation of its weekday issues. 1 Who are the target audience for the times? Approximately 56 percent are college graduates and 38 percent are high-income earners. Why is this and how is this reflected by the new stories and kickers in the CSP pages we have studied? The Times readership demographics reveal that more women read the newspaper than men, and that 4.1 million households with children get the daily paper every month. The most valuable magazines in the world. This age breakdown shows that the paper has successfully reached its target readership and maintained its interest in the topics it covers. 3) What are the main stories on the inside pages of the Times CSP edition and how are they constructed to appeal to Times readers? In Australia in 2018, 40 percent of adults aged 35 and older said they had bought a printed newspaper within the last week. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The New York Times isnt only popular in the US it also has many subscribers abroad. Almost all regular audiences were at least as likely as the general public to get this question right. Fully eight-in-ten readers of magazines such as the New Yorker, Atlantic and Harpers, and Hannity, Maddow and OReilly viewers say there are a few sources they trust more than others. Just 23% of the public is 18-to-29. The Times readership, rate card and facts Newsworks Saturday 29 April 2023 The Times Editor: Tony Gallagher Cover price: Monday - Friday 2.50, Saturday 3 Advertising site: http://newscommercial.co.uk/ Telephone: 020 7481 7000 Parent company: News UK Sections & supplements If we only look at the numbers from Q4 of 2020, we can see that the quarterly revenue has actually gone slightly up year-over-year from $508.36 million to $509.36 million. Back in 2016, the company set the goal of bringing. Today, it counts 625,000 daily print payers (home delivery and single copy) and those 1 million digital payers. If you are an admin, please authenticate by logging in again. The median age of a person reading a daily print newspaper is 57.9, which is younger than the median age for those who watched The Weather Channel (58.9), and the Fox News Channel (58.4) in the past week. As for other readers, 17% are aged 5064, while the remaining 20% are over 65. primarily comprises people under the age of 49, who are also the preferred demographic for most advertisers. What is the readership for The Times? Of this number, 1.6 million subscribe to the companys non-news online services like Cooking and Games (which also includes the papers famous crossword puzzle). Business Solutions including all features. The paper managed to attract 1.66 million new digital subscribers in 2020 and reach a total of 5.09 million. In those pre-digital days, the Times' daily circulation stood at 1.5 million. are the highest in the State of New York. Explore how this generation is shaping the world of finance now and in the future. Necessary cookies are absolutely essential for the website to function properly. The massive online subscription growth in 2020 is very encouraging, especially seeing as some digital services prices have gone up. This does dip into the soft news type as The Royal Family are considered celebrities even though they are apart of the British Monarchy. A majority of the public (64%) also continues to prefer to get political news from sources that have no particular political point of view; just 26% prefer news from sources that share their political views. comes from an affluent household. Majorities of all news audiences answered this question correctly. Finally. The print edition has a readership of 1.6 million, 1 million of whom are based in the United States. Where was the Reading Times newspaper originally published? The New York Times target audience primarily comprises people under the age of 49, who are also the preferred demographic for most advertisers. 6 Who is the founder of the Times newspaper? Many audiences fared somewhat better on this question than the public as a whole, but most regular readers, viewers and listeners did not know this or offered no response. . Among the public, just 26% have family incomes of $75,000 or more. From this we can infer that the readers and target audience are interested in more hard news -topics that are usually timely, important and consequential, like politics - rather than soft news which features more entertainment, celebrity and lifestyle news. Over 100 million registered readers place trust in our data privacy policy, which is privacy-forward and transparent. are under 50 34% fall into the 3049 age group, and 29% are in the 1829 bracket. Numbers, Facts and Trends Shaping Your World, Section 4: Demographics and Political Views of News Audiences, In Changing News Landscape, Even Television is Vulnerable, Next: About the Media Consumption Survey Data, Section 1: Watching, Reading and Listening to the News, Key findings about the online news landscape in America, Among U.S. Latinos, the internet now rivals television as a source for news, Americans online news use is closing in on TV news use, 10 facts about the changing digital news landscape, Long-Form Reading Shows Signs of Life in Our Mobile News World, What the data says about Americans views of climate change, Podcasts as a Source of News and Information, AI in Hiring and Evaluating Workers: What Americans Think, Americans confident in Zelenskyy, but have limited familiarity with some other world leaders, How Public Polling Has Changed in the 21st Century. And in general, regular readers of newspapers and magazines are more educated than the audiences of television shows or networks. Unlike them, women aged 55. are more interested in arts, health-related articles, and human interest stories.

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