B. bleed pages. D. their ability to provide or create a psychographic segregation. c. space units Selective binding Experts are tested by Chegg as specialists in their subject area. The primary advertising medium in terms of both ad revenue and number of advertisers are: Which of the following statements about magazines as an advertising medium is true? Zest & Taste's creative team wants the ad to be spread over three continuous pages in the magazine. A. bleed page. A company that manufactures paintball equipment might prefer to advertise in specialized publications rather than newspapers due to: the greater audience selectivity of specialized publications. Most magazines devote less than 30 percent of their pages to advertising and clutter is typically controlled. D. Long lead times E. They are typically considered to be less cluttered than other print media. Magazines and newspapers allow the presentation of detailed information that can be processed at a reader's own pace. Poor reproduction quality Which of the following is true of magazine advertising? She saves every issue and often uses them as reference material. Advertisers prefer using black and white ads because of the greater visual impact on portraits. E. consumer-oriented, _____ magazines are a classification of business publications that are aimed at executives in all commercial activities. E. independent publications. A. When a newspaper offers no discounts for quantity or repeated space buys, it is using a(n) _____ structure. In this scenario, the magazine would offer marketers greater _____ selectivity. The company believes that the popularity and reputation of the magazine will enhance the image of its products. D. Industrial C. Sunday Deborah subscribes to Adroit Artistry, a magazine that provides instructions on crafts such as soap making, tatting, and cane weaving. B. general advertising rates. They are not bought by the general public as they offer specialized and in-depth information. During ad breaks in TV programs, some viewers change channels to avoid commercials. B. E. gatefold advertising. A magazine ad for Relish Soda featured a pop-up cardboard replica of its soda cans. A. C) advertisers are using more alternative media. C. It states that copies would be counted as non-paid circulation if they were sold at more than 50 percent of its initial cost estimate. D. peripheral zone. E. regional newspaper. Which of the following is true of magazine advertising in relation to the problem of clutter? This is an example of a(n) _____ publication. B. ads in magazines are intrusive and cannot be ignored. Television is a popular advertising medium among companies selling products and services that are consumed by mass markets because it: has the ability to reach large audiences in a relatively cost-efficient manner. They offer high market penetration and coverage. If the market area within the city is referred to as the city zone, the market in the suburbs whose residents trade with merchants in the city zone is referred to as the: B. This ad is an example of a(n): Ads in magazines that utilize pop-ups, heavy inserts, talking ads, or other distractions to attract readers' attention are sometimes referred to as: A magazine ad for Relish Soda featured a pop-up cardboard replica of its soda cans. E. hinder the evaluation of the overall benefits of an advertising media. D. Bleed pages are always less expensive than color pages with margins because less fine-tuning is required with bleed pages. These individuals would be willing to pay over $200 for a good pair of running shoes. What was the profit or loss from the sale? C. Lower costs _____ figures represent the number of individuals who receive a magazine publication through either subscription or store purchase. E. The publication must have a digital replica edition of magazines. D. farming is considered as a community service occupation. A. _____ newspapers are daily publications that appeal to large regional advertisers that use specific geographic editions of these publications. The ability to generate a large number of ideas around a creative idea. e. a bleed page, .________ refers to the number of individuals who receive a publication, either through subscription or store purchase: E. It is not open to financial institutions such as banks and travel agencies. C. demarcated zone. In this scenario, the company is using: The company is using this as a test run to identify which ad offers greater receptivity. a. content Which of the following is a disadvantage associated with advertising in magazines? E. special category zone. D. flat rate Under the DAGMAR model, a _____ can be performed by, and attributed to, advertising rather than to a combination of marketing factors. A. multisensory ads. D. lower selectivity. Health care publications targeted at specific streams such as dental, medical and surgical, nursing, biotechnological sciences, and hospital administration are classified as: alter the appearance and feel of a magazine and a reader's relationship to it. It offers relatively lower competition. C. Thin penetration of households A. daily newspapers \end{array} Overall drop in magazine prices due to: 1. C. pass-along circulation Employment, automotive, and real estate ads are the three major categories of _____ advertising. A. they are generally the only health care information providers. They typically originate in small towns or suburbs. C. magazine supplements The marginal rate of substitution at point B and point A are equal because they are on the same budget line. REQUIRED High market share and good market potential. E. Typically, magazine readers are less tolerant toward clutter. However, James does not pay for the magazine and is only interested in one particular column. General-interest Which of the following advertising media has potential advantages of selectivity, reproduction quality, creative flexibility, and prestige? C. farm publication. D. their broad geographic focus. Selective binding C. agate line. C. printaculars Which of the following is true of newspapers as an advertising medium? B. A company's goal to reach 50 percent of the target audience at least three times over a period of one year in order to create awareness is an example of: Warm Weave Inc., a manufacturer of woolen garments, spends heavily on advertising during the months of December, January, and February. The NsDaily, a newspaper, charges $50 per square inch of its advertisement space. Low receptivity to advertising by readers Which of the following is not true of visuals within magazines? A. gatefold papers. A. B. gatefold. D. flat rates. The brochures were subsequently handed over to the newspaper office and distributed accordingly. Traditionally, newspaper advertising space for national advertisers has been sold according to the: B. special-interest farm publications. E. combination, If a promoter of a boxing match wants to place an ad in the sports section of a newspaper, the promoter is likely to pay a(n) _____ rate. They should do so by advertising in: magazines that are targeted toward a particular area. True or False? B. Pass-along readers and out-of-home readers are more likely to read a magazine than principal readers. Which of the following statements about magazines as an advertising medium is true? D. They are also known as farm publications. National advertisers tend to avoid weekly newspapers because of: D. regional editions of specialty magazines. When Platinum Motors Inc. was preparing to introduce a new model, ads were run for several weeks that talked about the new car but never showed it. Greater reach Which of the following is true of creative tactics in relation to advertising messages? When Life and Look magazines were canceled in the early 1970s, their failure was the result of all of the following reasons except: 1. C. It has complicated the newspaper purchase and production process. Newspaper supplements It tends to extend the prestige associated with the magazine to the product, Avondale Organizations in a Business Context, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition, Daniel F Viele, David H Marshall, Wayne W McManus. C. general business magazines. The proprietary research technique developed by McCann-Erickson Worldwide that helps evaluate how consumers feel about brands and the nature of their relationship with them is known as: A personal computer manufacturer has developed a significant technological breakthrough that will make its computers easier for novices to use. A. B. run of paper A. A. flat D. overrun. A. Advertisers generally attach greater value to primary in-home readers than pass-along readers. This type of advertising is known as _____ advertising. D. It cannot be applied to regional and local newspapers. B. adding farm magazines to business magazines would make the category too large. A. C. Newspapers provide little geographic selectivity to local advertisers because of their inability to adapt ad campaigns to local market conditions. The cardboard replica was designed to pop-up when a reader opened that particular page. D. international editions of popular food magazines. Newspapers are the second largest of all advertising media in terms of total dollar volume. Magazine advertisements that extend to the end of a page rather than leaving a margin around the ad are called: C. the presence of extensive clutter. D. It is used to market products but not services. Business publications are important to advertisers because: (Round unit cost to three decimal places. A. Advertisers are required to use large space buys or color to counteract clutter. Which of the following is true of local display advertising? \quad\text{Preceding year-end}&14,045&\quad\text{Current Year}&4,878\\ B. : In this scenario, Lily is considered to be a(n): C. diminishes the value of pass-along readership. The ads are set to be launched in alternate copies of a particular issue. It tends to extend the prestige associated with the magazine to the product. D. detailed advertising information. 15. One ad contained an image of a popular female celebrity while the other contained a lesser-known model on the front cover. D. result in horizontal promotional conflict among advertisers. Postal Act of 1879--lower postage rates 2. a. a printacular The magazine is placed in the waiting lounge along with several other men's health magazine. Pluto Inc. is planning to run an ad in a weekly newspaper. \text{Borrowings}&6,590&\quad\text{Preceding year}&3,998\\ A. digital imaging Which of the following is true of weekly newspapers? D. freestanding inserts A. consumer magazine. Which of the following is true of local display advertising? Flighting creates cost efficiency by using advertising only during purchasing periods. Which of the following comparisons between primary in-home readers, pass-along readers, and out-of-home readers is true? D. a lack of geographic selectivity. B. While moving from the base to the tip of the communication effects pyramid, which of the following comes just before repurchase of a product? A. gatefolds. Its reliance on the hierarchy of effects model. E. Magazine advertising does not provide the psychographic or demographic selectivity that television advertising does. Select one: a. Intelligentsia encourage thinking and observation b. Newsmagazines contain summarized news stories. E. day-after-recall. Moreover, the Covid-19 outbreak made the world more conscious of health. Paymentoflong-termdebtProceedsfromissuanceofcommonstock.Totalliabilities:Currentyear-endPrecedingyear-endTotalstockholdersequity:Currentyear-endPrecedingyear-endBorrowings$17,0758,41532,31138,02923,47514,0456,590DividendspaidNetsales:CurrentyearPrecedingyearNetincome:CurrentyearPrecedingyearOperatingincome:CurrentYearPrecedingyear$20580,00067,0002,3792,0074,8783,998. Verified answer. c. an insert The ad for Faerie, a premium soap brand, contains a litmus paper which is stuck on the page and can be used by a consumer to test the acidity or alkalinity of the soap. D. national newspapers. The test can be used as part of the process of measuring effectiveness of each ad. Which of the following distinct positive features of magazines is the company trying to utilize in this scenario? James regularly borrows a magazine from Lily, who subscribes to it. true. The magazine has a wide followership and is considered to be one of the most sought after teen weekly magazines. Pluto Inc. prepares two magazine ads with slight regional variations. _____ magazines are a classification of business publications that are aimed at executives in all commercial activities. Which of the following statements about magazines as an advertising medium is true? _____ is a system that was created in 1984 to make newspaper advertising rates comparable to other media that sell space and time in systemized units. A. Trade and more. Which of the following is true of magazine advertising? C. Low lead time E. total page ads. C. flat Unlike television ads, magazine ads are invasive and not easy to ignore. Which of the following statements about magazines as an advertising medium is true? The firm uses the effective interest method to amortize the discount. They are published for a specific business or industry. a. social selectivity B. their high absolute cost. C. They can be reproduced quickly. A. trade newspaper. A(n) _____ is something that moves people, speaks to their wants or needs, and excites their interest. Newspapers are primarily a local advertising medium for retail businesses but are also used by large national advertisers. C. Cross-media binding _____ newspapers are daily publications that appeal to large regional advertisers that use specific geographic editions of these publications. C. Color ads are considered better suited for attracting and holding attention. E. overrun fold. This activity is referred to as _____ basis. It states that magazines that have a higher than 50-50 ratio between ads and content are not eligible to be counted as a paid circulation. C. longer lead times. Business publications directed to wholesalers, dealers, distributors, and retailers are known as: Circulation verification services are important to media planners because: they provide reliable figures regarding the size and distribution of a magazine's circulation. In the social consumer decision journey, which of the following objectives deals with marketers reacting to specific issues regarding the product or brand at a personal level? Newspapers offer less geographic selectivity than most other media. C. greater selectivity. B. column inch. A. Cross-boarding A. their limited pass-along readership. Marketers of tobacco products spend most of their media budget in magazines because: Lack of geographic selectivity E. Lack of reader involvement. It offers limited geographic selectivity. Major retail chains a. an insert The company is using this as a test run to identify which ad offers greater receptivity. It is primarily used by supermarkets and departmental stores. D. they want to communicate customized information to magazine readers. A. D. Advertisers are required to use large space buys or color to counteract clutter. They are similar to national magazines and carry national and regional ads in four-color reproduction quality. _____ magazines assemble readers with similar lifestyles or interests and offer marketers an efficient way to reach these people with little wasted coverage or circulation. C. Tangential readership \text{Proceeds from issuance} &&\text{Net sales:}&\\ E. total page ads, Which of the following is a distinctive advantage offered by magazine ads? E. consumer publications. A. C. trade publications targeted at distributors and retailers. C. Prestige Pluto Inc. prepares two magazine ads with slight regional variations. E. distracters. a. E. reproduction. They are generally considered unsuitable for national advertising due to their high cost. E. It includes tabloid-size papers two columns wide. Ltfen birini sein: O only! A. standard advertising units. O 1.33 of a hamburger per magazine. A. local zone. B. Buying ad space in regional editions of national magazines: can reduce an advertiser's cost per thousand for reaching desired audiences. Marginal rate of substitution at a point of the indiffe, 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? E. low reproduction quality. Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true? Which of the following statements is true about newspaper supplements? B. D. cost per thousand system. Study with Quizlet and memorize flashcards containing terms like The NsDaily, a newspaper, charges $50 per square inch of its advertisement space. A. the wider reach of specialized publications. D. affective Circulation verification services are important to media planners because: We reviewed their content and use your feedback to keep the quality high. National newspapers Magazines are a highly specialized medium that reach specific target audiences. B. bleed page. C. Local radio In this scenario, Lily is considered to be a(n): Magazine rates are primarily a function of: Which of the following statements is true about the use of color in magazine advertising? : Because of declines in circulation as well as advertising pages, many magazines have moved to what type of format? d. size units. This scenario is an illustration of a: C. gatefold. C. They are similar to national magazines and carry national and regional ads in four-color reproduction quality. A. They offer several valuable specialized services to advertisers. Operations Management questions and answers. _____ offer advertisers an opportunity to buy space in a group of publications as a package deal. C. Poor reproduction quality This is an example of a(n) _____ publication. A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication. \text{Total stockholders' equity:}&&\quad\text{Preceding year}&2,007\\ They do not focus on news and recent events. None of the above 12-22 fChapter 12 - Evaluation of Print Media 80. You'll get a detailed solution from a subject matter expert that helps you learn core concepts. Gatefolds, bleed pages, inserts, and creative space buys are ways of increasing: A. Newspapers are primarily a local advertising medium for retail businesses but are also used by large national advertisers. e. Automakers, Zest & Taste Corp. came up with a new ad for the food products that it wants to advertise in a renowned national food magazine. Magazines are a highly specialized medium that reach specific target audiences. This scenario depicts the use of _____. E. It states that magazines are considered as print ads only if they sell more than 50 percent of the total production number. _____ is a category of advertising that is found throughout a newspaper and generally uses illustrations, headlines, white space, and other visual devices in addition to the copy text. Which of the following distinct positive features of magazines is the company trying to utilize in this scenario? Velocity Inc. makes shoes for athletes. The consumer maximizes utility by consuming at point A. II. D. industrial a. B. printacular. Business publications directed to wholesalers, dealers, distributors, and retailers are known as: Blooms is a publication aimed at providing information to retail florists so that they can manage their stores more efficiently and profitably. D. Readership Determine cost of goods sold during the period under a periodic inventory system using (a) the FIFO method, (b) the LIFO method, and (c) the average-cost method. Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true? Purely as a medium of advertisement, the magazine offers manufacturers of guns and bulletproof vests greater: Which of the following is considered a primary benefit derived from using magazines as an advertising medium? E. general-interest business magazines. _____ offer differentiated editorial content and are published for labor unions, professional organizations, industries, or hobbyists. In an issue of Homespun Comrade, Raiment purchases the bottom quarter ad space on three successive pages to advertise the winter clearance sale on different models of sewing machines at Raiment authorized dealers. b. B. the size and space of the bleed pages. E. they offer companies a way of boosting membership in labor organizations. The high ratio of advertising to editorial content in most magazines causes magazines to experience the problem of: Which of the following statements is true about clutter in magazine advertising? Magazines are a highly specialized medium that reach specific target audiences. The magazine has a wide followership and is considered to be one of the most sought after teen weekly magazines. Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium? E. Local newspapers. The clutter problem for a magazine increases with more ad pages adding to its success. C. a preprinted insert C. lifestyle D. total readership. B. Greater frequency Health care publications targeted at specific streams such as dental, medical and surgical, nursing, biotechnological sciences, and hospital administration are classified as: Farm publications are not classified with business publications because: historically farms were not perceived as businesses. 6. Selling mags for less than cost 2. high ad costs 3. decreased circulation. D. Guaranteed circulation B. D. classified This scenario is an illustration of a: alter the appearance and feel of a magazine and a reader's relationship to it. ), When you have an exclusive contract with a real estate agent, you can, a. still work with other agents, as long as you disclose that you are doing it. Question 5 Answer saved Marked out of 1.00 Clear my choice Which of the following is not true? Irrespective of the size and nature of the ad, the newspaper does not change the rate.

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